Advertising and Psychology

Diversity in Advertising Broadening the Scope of Research Directions
by Jerome D. Williams
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Online Consumer Psychology Understanding And Influencing Consumer Behavior in the Virtual World
by Curtis P. Haugtvedt
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Advertising and the Mind of the Consumer What Works, What Doesn't, and Why
by Max Sutherland
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Sports Marketing and the Psychology of Marketing Communication
by Lynn R. Kahle
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Creating Images and the Psychology of Marketing Communication
by Lynn R. Kahle
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Diversity in Advertising Broadening the Scope of Research Directions
by Jerome D. Williams
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Understanding Consumer Choice
by Gordon Foxall
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Persuasive Imagery A Consumer Response Perspective
by Linda M. Scott
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Brick & Mortar Shopping in the 21st Century
by Tina Lowrey
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Contemporary Consumption Rituals A Research Anthology
by Cele C. Otnes
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