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January 10, 2009

Brand Management

Brand Management Theory and Practice
by Tilde Heding
Download 1.6MB File

Complete Idiot's Guide to Brand Management
by Patricia F Nicolino
Download 29MB File

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term
by Jean-Noel Kapferer
Download 2.7MB File

If You're So Brilliant...How Come your Brand isn't Working Hard Enough?
The Essential Guide to Brand Management
by Peter Cheverton
Download 600KB File

Vault Career Guide to Marketing and Brand Management
by Jennifer Goodman
Download 1.2MB File

The Employer Brand Bringing the Best of Brand Management to People at Work
by Simon Barrow
Download 1MB File

International Brand Management of Chinese Companies
Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Other Markets
by Sandra Bell
Download 11MB File

Competitive Identity The New Brand Management for Nations, Cities and Regions
by Simon Anholt
Download 500KB File

B2B Brand Management
by Philip Kotler
Download 4.5MB File

Brand Meaning
by Mark Batey
Download 5MB File

Kellogg on Branding
The Marketing Faculty of The Kellogg School of Management
Download 4.4MB File

Career Warfare
10 Rules for Building a Successful Personal Brand and Fighting to Keep It
by David F. D'Alessandro
Download 6.4MB File

Global Brand Strategy Unlocking Brand Potential Across Countries, Cultures and Markets
by Sicco Van Gelder
Download 3MB File

The 75 Greatest Management Decisions Ever Made and 21 of the Worst
by Stuart Crainer
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Brand Immortality How Brands Can Live Long and Prosper
by Hamish Pringle
Download 4.3MB File

The Brand Bubble The Looming Crisis in Brand Value and How to Avoid It
by John Gerzema
Download 7.4MB File

From Brand Vision to Brand Evaluation
The strategic process of growing and strengthening brands
by Leslie de Chernatony
Download 1MB File

Beyond the Brand Why Engaging the Right Customers is Essential to Winning in Business
by John Winsor
Download 1.3MB File

Brand Culture
by Jonathan E. Schroeder
Download 1.2MB File

Brand Failures The Truth About the 100 Biggest Branding Mistakes of All Time
by Matt Haig
Download 650KB File

Global Brand Integrity Management
by Richard S. Post
Download 4.8MB File

Brands and Branding
by Rita Clifton
Download 1MB File

Building Strong Brands
by David A. Aaker
Download 39MB File

Creating Powerful Brands
by Leslie de Chernatony
Download 7MB File

Asian Brand Strategy How Asia Builds Strong Brands
by Martin Roll
Download 1.3MB File

Leveraging The Corporate Brand
by James R. Gregory
Download 1.66MB File

1 Comments By Users:

Himanshu said...

You are the one of the best site which i found (lucky)about study material, i use this stuff for study purpose only.

but sure u hv too much to share
keep it up
keep going

you are the best

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