Brand Management

Brand Management Theory and Practice
by Tilde Heding
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Complete Idiot's Guide to Brand Management
by Patricia F Nicolino
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The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term
by Jean-Noel Kapferer
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If You're So Brilliant...How Come your Brand isn't Working Hard Enough?
The Essential Guide to Brand Management
by Peter Cheverton
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Vault Career Guide to Marketing and Brand Management
by Jennifer Goodman
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The Employer Brand Bringing the Best of Brand Management to People at Work
by Simon Barrow
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International Brand Management of Chinese Companies
Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Other Markets
by Sandra Bell
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Competitive Identity The New Brand Management for Nations, Cities and Regions
by Simon Anholt
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B2B Brand Management
by Philip Kotler
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Brand Meaning
by Mark Batey
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Kellogg on Branding
The Marketing Faculty of The Kellogg School of Management
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Career Warfare
10 Rules for Building a Successful Personal Brand and Fighting to Keep It
by David F. D'Alessandro
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Global Brand Strategy Unlocking Brand Potential Across Countries, Cultures and Markets
by Sicco Van Gelder
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The 75 Greatest Management Decisions Ever Made and 21 of the Worst
by Stuart Crainer
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Brand Immortality How Brands Can Live Long and Prosper
by Hamish Pringle
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The Brand Bubble The Looming Crisis in Brand Value and How to Avoid It
by John Gerzema
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From Brand Vision to Brand Evaluation
The strategic process of growing and strengthening brands
by Leslie de Chernatony
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Beyond the Brand Why Engaging the Right Customers is Essential to Winning in Business
by John Winsor
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Brand Culture
by Jonathan E. Schroeder
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Brand Failures The Truth About the 100 Biggest Branding Mistakes of All Time
by Matt Haig
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Global Brand Integrity Management
by Richard S. Post
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Brands and Branding
by Rita Clifton
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Building Strong Brands
by David A. Aaker
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Creating Powerful Brands
by Leslie de Chernatony
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Asian Brand Strategy How Asia Builds Strong Brands
by Martin Roll
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Leveraging The Corporate Brand
by James R. Gregory
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