When i was browsing the net today i found one strange thing in google search. Usually when ever we search for any key word we will get the results as well as the sponsered links displayed. When you give a closer look at these sponser links (Adwords) you can see that on top of some links there is an image of Telephone.
The advantage of it is that if suppose you want to talk to that particular advertiser you can just give your phone number to google and then google will connect you to the advertiser free of cost. Google will take care of the telephone charges irrespective of whether it is a local or long distance call.
I tired using a key word.
wipro
and found one result: i gave my cell number and got connected.
Great ideas by google.
You can get more information about this service at:
http://www.google.com/help/faq_clicktocall.html
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